Project Lift was built for workforces that have been overlooked by mainstream consultancies — industries where toughness is the culture, vulnerability is stigmatised, and mental health support has never been built for them.
BC's construction sector is facing a crisis that can't wait. With 83% of workers reporting mental health issues and the highest drug overdose death rate of any industry in Canada, the need for urgent, on-site intervention has never been clearer.
The construction culture — long hours, physical danger, job insecurity, and the expectation to be tough — creates a perfect storm for addiction and mental health deterioration. And when addiction goes unaddressed, injury rates climb, absenteeism rises, and employers face growing WorkSafeBC liability.
Project Lift delivers proactive, site-level programmes that work within construction culture — not against it. Practical. Plain language. No judgment.
See our programmes →The numbers in BC construction
report mental health issues
higher suicide rate vs. general population
industry for overdose deaths in Canada
annual cost of untreated substance use per worker
What we deliver for construction:
Trades workers face:
What we deliver for skilled trades:
Plumbers, electricians, welders, HVAC workers — they face the same mental health and addiction pressures as the construction sector, but with even fewer employer-led support structures in place.
Trades businesses are often small — owner-operators and small contractors without HR departments, wellness budgets, or compliance expertise. That's exactly who we built Project Lift for.
We bring practical, affordable, WorkSafeBC-compliant programmes directly to trades employers — with no assumption that they have a boardroom or a policy team.
Talk to us about your trades business →Long-haul isolation. Irregular sleep. Constant deadline pressure. Weeks away from family. BC's trucking and transport workforce carries enormous mental health burdens — and the industry has almost no support infrastructure to help.
Fatigue, substance use, and mental health deterioration in transport workers aren't just personal problems. They're public safety risks — and employer liability risks. WorkSafeBC's psychological safety obligations apply to transport operators as much as any other BC employer.
We bring support directly to drivers and transport operators — flexible, accessible, and designed for people who aren't sitting at a desk.
Talk to us about transport →What transport workers face:
Isolation & loneliness
Days or weeks alone on the road, away from family and social support — a major risk factor for depression and substance use.
Fatigue & sleep disruption
Irregular schedules and pressure to meet deadlines create chronic sleep deprivation — with serious mental health and safety consequences.
Stimulant & substance use
Substance use to manage fatigue and stress is common in transport — and rarely addressed by employers until an incident occurs.
What we deliver for transport:
The hospitality reality in BC:
High turnover & instability
Seasonal contracts, unpredictable hours, and high turnover create a workforce under constant stress — with little continuity of support.
Customer-facing stress
Hospitality workers absorb the stress and hostility of customers as part of the job — with little acknowledgment or support from employers.
Substance use culture
The hospitality industry has a well-documented substance use culture — with easy access and a social environment that normalises drinking and drug use as stress relief.
What we deliver for hospitality:
BC's hospitality sector is one of the most underserved industries when it comes to mental health support. High turnover, seasonal instability, customer-facing stress, and a well-documented substance use culture make it a sector where workers are struggling and employers are often unprepared.
WorkSafeBC's psychological safety obligations apply to every BC employer — including restaurants, hotels, and event venues. And with inspections increasing, hospitality operators need to act now.
Project Lift delivers practical, affordable programmes that help hospitality businesses build healthier, more resilient teams — and meet their legal obligations in the process.
Talk to us about hospitality →Book a free call and let's talk about the specific needs of your business and your people.